Identity area
Reference code
AU NBAC H12-28
Title
Testimonial approach to advertising report
Date(s)
- 1989 (Creation)
Level of description
Item
Extent and medium
Context area
Name of creator
(1976 - 1998)
Repository
Content and structure area
Scope and content
Contains 'AIDS - the testimonial Approach - Raising Anxiety levels' (11 Dec 1989); 'Alternative executions of the AIDS testimonial campaign' (5 Jan 1990); 'AIDS TVC Captioning Research - A Proposal -' (23 Oct 1990);