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Noel Butlin Archives Centre

DepositN218 - McEwan's Limited records
729 more...
Item730 - McEwan's Best Paint Commercial. 9 x 30 sec. radio commercials, announced by Peter Byrne and Les James, master painter. Created by Hanbury Advertising and recorded by Bill Armstrong Studios. Includes reference to publication 'McEwan's way to paint without killing your wife'. (sound tape reel, 7 min)
Item731 - 1. Keen Amateurs. -- 2. Semi-Pros. Presentations for handymen and women. (sound tape reel)
Item732 - McCann Erickson advertisements. Allen Eaton Studios Production. 6 x 30 sec. commercials. MCEW/0010-15. Music by PJ Martin. (sound tape reel, 3 min)
Item733 - KPM music. Allen Eaton Studios Production. Presumably recorded as part of a proposed advertising campaign. (sound tape reel, 30 sec)
Item734 - McEwan's Geelong advertisement. 30 sec. advertisement; repeated throughout the tape. (sound tape reel, 8 min)
Item735 - City Traders' Association audition tape. Series of radio advertisements (15 sec. segments) designed to attract shoppers to Melbourne CBD. (sound tape reel, 2 min)
Item736 - The Eaton Approach to Radio Advertising. Marketing strategies for target groups, for example, rock and roll for the 'youth of the 1970s'. Part of recordings acquired by TR Luxton during a trip to North America. (sound tape reel, 13 min)
Item737 - What will the '70s bring? Advertisement by Eaton's department store in North America. Recording acquired by TR Luxton during a trip to North America. (sound tape reel, 4 min)
Item738 - 1. Challenge Across the Counter. -- 2. Wrapping Up The Sale. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
10 more...

Reports

McEwan's Geelong advertisement. 30 sec. advertisement; repeated throughout the tape. (sound tape reel, 8 min)

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Printed: 2025-06-07