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Noel Butlin Archives Centre
Holdings
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Deposit
N218 - McEwan's Limited records
730 more...
Item
731 - 1. Keen Amateurs. -- 2. Semi-Pros. Presentations for handymen and women. (sound tape reel)
Item
732 - McCann Erickson advertisements. Allen Eaton Studios Production. 6 x 30 sec. commercials. MCEW/0010-15. Music by PJ Martin. (sound tape reel, 3 min)
Item
733 - KPM music. Allen Eaton Studios Production. Presumably recorded as part of a proposed advertising campaign. (sound tape reel, 30 sec)
Item
734 - McEwan's Geelong advertisement. 30 sec. advertisement; repeated throughout the tape. (sound tape reel, 8 min)
Item
735 - City Traders' Association audition tape. Series of radio advertisements (15 sec. segments) designed to attract shoppers to Melbourne CBD. (sound tape reel, 2 min)
Item
736 - The Eaton Approach to Radio Advertising. Marketing strategies for target groups, for example, rock and roll for the 'youth of the 1970s'. Part of recordings acquired by TR Luxton during a trip to North America. (sound tape reel, 13 min)
Item
737 - What will the '70s bring? Advertisement by Eaton's department store in North America. Recording acquired by TR Luxton during a trip to North America. (sound tape reel, 4 min)
Item
738 - 1. Challenge Across the Counter. -- 2. Wrapping Up The Sale. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
Item
739 - 1. Where Rainbows Begin. -- 2. Challenge Across the Counter. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
9 more...
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Reports
City Traders' Association audition tape. Series of radio advertisements (15 sec. segments) designed to attract shoppers to Melbourne CBD. (sound tape reel, 2 min)
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