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Noel Butlin Archives Centre

DepositN218 - McEwan's Limited records
732 more...
Item733 - KPM music. Allen Eaton Studios Production. Presumably recorded as part of a proposed advertising campaign. (sound tape reel, 30 sec)
Item734 - McEwan's Geelong advertisement. 30 sec. advertisement; repeated throughout the tape. (sound tape reel, 8 min)
Item735 - City Traders' Association audition tape. Series of radio advertisements (15 sec. segments) designed to attract shoppers to Melbourne CBD. (sound tape reel, 2 min)
Item736 - The Eaton Approach to Radio Advertising. Marketing strategies for target groups, for example, rock and roll for the 'youth of the 1970s'. Part of recordings acquired by TR Luxton during a trip to North America. (sound tape reel, 13 min)
Item737 - What will the '70s bring? Advertisement by Eaton's department store in North America. Recording acquired by TR Luxton during a trip to North America. (sound tape reel, 4 min)
Item738 - 1. Challenge Across the Counter. -- 2. Wrapping Up The Sale. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
Item739 - 1. Where Rainbows Begin. -- 2. Challenge Across the Counter. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
Item740 - Grand opening - McEwan's Home Centre, Forsythe Street, [city?]. Radio 2WG recording directly from McEwan's and interviewing McEwan's managing director, David Perry. (sound tape reel, 4 min)
Item741 - Talkings Heads / Clash - London Calling (sound cassette)
7 more...

Reports

What will the '70s bring? Advertisement by Eaton's department store in North America. Recording acquired by TR Luxton during a trip to North America. (sound tape reel, 4 min)

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Printed: 2025-06-28