Identity area
Type of entity
Authorized form of name
Parallel form(s) of name
Standardized form(s) of name according to other rules
Other form(s) of name
- Olympic Consolidated Industries
- Dunlop Olympic Tyres Proprietary Limited
Identifiers for corporate bodies
Description area
Dates of existence
History
Founded by Melbourne-born swimming champion and businessman (Sir) Frank Beaurepaire (1891-1956), the Olympic brand was one of the most successful Australian-made tyre products. After establishing a tyre retreading business, Advanx Tyre Repair Company in William Street, Sydney during 1920, Beaurepaire returned to Melbourne in late 1922 and opened a new business in Latrobe St, Beaurepaire Tyre Service, specialising in retreads. Beaurepaire established a tyre manufacturing plant in Cross Street, West Footscray in 1933. To capitalise on Beaurepaire's public image as an Olympic swimming hero, the firm was named the Olympic Tyre and Rubber Company. Production began in 1934 and the new firm survived despite fierce discounting by Dunlop and Goodyear as Olympic tyres soon gained a good reputation with motorists. Beaurepaire Tyre Service branches continued as a separate arm of the business. During the Second World War, manufacture of insulated electrical cables began and Olympic Cables Limited was formed in 1946 as another branch of the business. By the 1950s the name of the parent firm was Olympic Consolidated Industries. Increased competition and changes to tariff protection eventually led to the merger of Olympic and Dunlop in 1980, with the new company named Dunlop Olympic Tyres Proprietary Limited.
Places
Melbourne, Australia
Legal status
Functions, occupations and activities
Rubber product manufacturing
Mandates/sources of authority
Internal structures/genealogy
General context
Relationships area
Related entity
Identifier of related entity
Category of relationship
Dates of relationship
Description of relationship
Access points area
Subject access points
Place access points
Occupations
Control area
Authority record identifier
Institution identifier
Rules and/or conventions used
Status
Level of detail
Dates of creation, revision and deletion
Created 22 November 2012 by Greg Bell
Language(s)
Script(s)
Sources
Olympic Tyre & Rubber Co: http://museumvictoria.com.au/collections/themes/6210/olympic-tyre-rubber-co