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Noel Butlin Archives Centre
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Deposit
N218 - McEwan's Limited records
734 more...
Item
735 - City Traders' Association audition tape. Series of radio advertisements (15 sec. segments) designed to attract shoppers to Melbourne CBD. (sound tape reel, 2 min)
Item
736 - The Eaton Approach to Radio Advertising. Marketing strategies for target groups, for example, rock and roll for the 'youth of the 1970s'. Part of recordings acquired by TR Luxton during a trip to North America. (sound tape reel, 13 min)
Item
737 - What will the '70s bring? Advertisement by Eaton's department store in North America. Recording acquired by TR Luxton during a trip to North America. (sound tape reel, 4 min)
Item
738 - 1. Challenge Across the Counter. -- 2. Wrapping Up The Sale. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
Item
739 - 1. Where Rainbows Begin. -- 2. Challenge Across the Counter. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
Item
740 - Grand opening - McEwan's Home Centre, Forsythe Street, [city?]. Radio 2WG recording directly from McEwan's and interviewing McEwan's managing director, David Perry. (sound tape reel, 4 min)
Item
741 - Talkings Heads / Clash - London Calling (sound cassette)
Item
742 - James McEwan & Company Ltd, Elizabeth Street, Melbourne - addition to business premises. Architect's drawing.
Item
743 - McEwan's store, Cranbourne, Depatments 55 and 81 - Fixture plans
5 more...
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Reports
1. Where Rainbows Begin. -- 2. Challenge Across the Counter. Marketing and training tool related to challenges in retail selling (American). (sound tape reel, 30 min)
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