Olympic Tyre and Rubber Company

Identity area

Type of entity

Corporate body

Authorized form of name

Olympic Tyre and Rubber Company

Parallel form(s) of name

Standardized form(s) of name according to other rules

Other form(s) of name

  • Olympic Consolidated Industries
  • Dunlop Olympic Tyres Proprietary Limited

Identifiers for corporate bodies

Description area

Dates of existence

1933 - 1980

History

Founded by Melbourne-born swimming champion and businessman (Sir) Frank Beaurepaire (1891-1956), the Olympic brand was one of the most successful Australian-made tyre products. After establishing a tyre retreading business, Advanx Tyre Repair Company in William Street, Sydney during 1920, Beaurepaire returned to Melbourne in late 1922 and opened a new business in Latrobe St, Beaurepaire Tyre Service, specialising in retreads. Beaurepaire established a tyre manufacturing plant in Cross Street, West Footscray in 1933. To capitalise on Beaurepaire's public image as an Olympic swimming hero, the firm was named the Olympic Tyre and Rubber Company. Production began in 1934 and the new firm survived despite fierce discounting by Dunlop and Goodyear as Olympic tyres soon gained a good reputation with motorists. Beaurepaire Tyre Service branches continued as a separate arm of the business. During the Second World War, manufacture of insulated electrical cables began and Olympic Cables Limited was formed in 1946 as another branch of the business. By the 1950s the name of the parent firm was Olympic Consolidated Industries. Increased competition and changes to tariff protection eventually led to the merger of Olympic and Dunlop in 1980, with the new company named Dunlop Olympic Tyres Proprietary Limited.

Places

Melbourne, Australia

Legal status

Functions, occupations and activities

Rubber product manufacturing

Mandates/sources of authority

Internal structures/genealogy

General context

Relationships area

Related entity

Dunlop Australia Limited (1899 -)

Identifier of the related entity

Category of the relationship

Successor

Dates of the relationship

1980

Description of relationship

Access points area

Occupations

Control area

Authority record identifier

Institution identifier

Rules and/or conventions used

Status

Level of detail

Dates of creation, revision and deletion

Created 22 November 2012 by Greg Bell

Language(s)

Script(s)

Maintenance notes

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